In 2016, Formation PR + Brand was contracted to work with LiveWell Catawba to develop a new brand for their coalition. The Formation team visited the staff and board in Hickory, NC, kicking off the branding process with a communications workshop. This boot camp gently nudged the group towards a collective understanding around the work they do, what they want to be known for, and the messaging needed to engage and impact. With that information in hand, the Formation strategic communications team developed a communications plan, offered guidance on naming, and collaborated internally with our design team to develop a new color palette, logo options, and real time adaptations for the client. Together, we landed on an incredibly active, vibrant logo that the client loves.
LiveWell Catawba launched their new brand in May 2017, successfully following the roll out plan offered by our strategic communications team. As needed, our design team continues to finish out collateral items for this enthusiastic nonprofit and looks forward to seeing great things accomplished in Catawba County with the LiveWell team at the helm.