The Team

Founder, PR + Brand Strategist

Erica started the agency in 2007 because she wanted to tell a story – a really good one. Since she began telling those stories through her PR and branding efforts, we’re pretty sure there have been a few thousand really good stories told about countless clients who appreciate a skilled storyteller. These days, Erica is our lead PR strategist and crisis communication expert. She also sets the tone for branding campaigns, writes communication plans, and routinely consults with clients on communication strategy. She is also working on mentoring her team to do more of the above as she guides Formation into the next phase of business development.​

Creative Director

Derek began working with Formation in 2011 as a subcontractor, eventually joining the team in 2014 as Creative Director. He’s crafted thousands of logos, ads, and print pieces, playing sentry to each clients’ brand, ensuring they always look their best. Derek works closely with Erica to create the visual identity that becomes a client’s brand cornerstone, then collaborates and leads our team in applying these standards on all print and digital media produced. He also really likes tacos.​

Operations Manager

Rachel joined the Formation team in 2013 as an executive assistant and quickly moved into her current role as Operations Manager in 2014. She is the link to all things Formation from client on-boarding, project and client account management to scheduling, HR, and bookkeeping. Rachel also manages Mavenlink (our cloud based project management system), the Formation file network, and day-to-day office functions. If you have any questions, Rachel will most likely know the answer!​

Account Services

Lois has been a part of the Formation team as contractor since 2012, but officially joined us in 2015. She is dedicated to delivering top notch client account services, including writing copy for webpages, brochures, and conducting research into what makes not just our clients, but their competition click. Lois also works with Erica to facilitate and lead strategic communication workshops. When she’s not juggling those roles, Lois is our resident event whisperer, wrangling caterers, flowers, tablecloths, and entertainment to ensure that the client’s event is a flawless, successful affair.​

SENIOR MARKETING ACCOUNT MANAGER

Annette is the newest addition to the Formation family! She is an award-winning public relations professional with 15 years’ experience in developing and implementing strategic, results-oriented campaigns in agency, higher education and non-profit environments. Annette’s role at Formation is Senior Marketing Account Manager. She works closely with Erica for various clients, projects, and campaigns. After moving from Atlanta, she’s looking forward to getting to know Western North Carolina and all that it has to offer.

MARKETING ASSISTANT

Lindsay joined the Formation team as the Marketing Assistant in June 2018. As a recent graduate from Emory University, she is happy to put her playwriting and media studies degrees to work with daily copyediting, social media strategy, and client communication. Lindsay is proud to be the first friendly face you see at the office and the voice you’re most likely to hear on the other end of the phone.

MARKETING CONTRACTOR

Anna Marie became part of Formation in 2017, working remotely from Greenville, South Carolina. She does a little bit of everything for the team including media planning and buying, marketing strategy, copywriting, and account management. She has 6 years of full-service agency experience and another 5 years of experience with business-to-business marketing. Between work and motherhood, Anna Marie spends her limited free time as an artist. She incorporates her creativity and years of experience into all of her projects at Formation.

PR CONTRACTOR

Brittney began working with Formation in 2015 when the firm took on a large health care account and needed reinforcements. She had just relocated from Atlanta where she spent four years in health care PR and marketing. It was serendipity. Brittney assists Formation and its clients with public relations strategy, media relations, content creation, editing, copywriting and more. Originally from Hendersonville and now residing in Greenville, South Carolina, she’s glad to work with the talented Formation team in her hometown.

Content Contractor

Jenn is thrilled to support the Formation team whenever they need help writing website copy, case studies, or communications strategies for their clients. Jenn beams into Formation from New England, a place she’s happy to call home. The story of how Jenn came to freelance for a North Carolina-based PR and marketing firm begins with a simple enthusiastic Twitter exchange with Erica back in 2009. Just goes to show the power of social media. In her free time, Jenn owns and operates her own copy shop, Obsession Eleven.