The Team

Founder, PR + Brand Strategist

Erica started the agency in 2007 because she wanted to tell a story – a really good one. Since she began telling those stories through her PR and branding efforts, we’re pretty sure there have been a few thousand really good stories told about countless clients who appreciate a skilled storyteller. These days, Erica is our lead PR strategist and crisis communication expert. She also sets the tone for branding campaigns, writes communication plans, and routinely consults with clients on communication strategy. She is also working on mentoring her team to do more of the above as she guides Formation into the next phase of business development.​

Creative Director

Derek began working with Formation in 2011 as a subcontractor, eventually joining the team in 2014 as Creative Director. He’s crafted thousands of logos, ads, and print pieces, playing sentry to each clients’ brand, ensuring they always look their best. Derek works closely with Erica to create the visual identity that becomes a client’s brand cornerstone, then collaborates and leads our team in applying these standards on all print and digital media produced. He also really likes tacos.​

Operations Manager

Rachel joined the Formation team in 2013 as an executive assistant and quickly moved into her current role as Operations Manager in 2014. She is the link to all things Formation from client on-boarding, project and client account management to scheduling, HR, and bookkeeping. Rachel also manages Mavenlink (our cloud based project management system), the Formation file network, and day-to-day office functions. If you have any questions, Rachel will most likely know the answer!​

Content Contractor

Jenn is thrilled to support the Formation team whenever they need help writing website copy, case studies, or communications strategies for their clients. Jenn beams into Formation from New England, a place she’s happy to call home. The story of how Jenn came to freelance for a North Carolina-based PR and marketing firm begins with a simple enthusiastic Twitter exchange with Erica back in 2009. Just goes to show the power of social media. In her free time, Jenn owns and operates her own copy shop, Obsession Eleven.


Brittney began working with Formation in 2015 when the firm took on a large health care account and needed reinforcements. She had just relocated from Atlanta where she spent four years in health care PR and marketing. It was serendipity. Brittney assists Formation and its clients with public relations strategy, media relations, content creation, editing, copywriting and more. Originally from Hendersonville and now residing in Greenville, South Carolina, she’s glad to work with the talented Formation team in her hometown.