The Formation team traveled to Marietta to hold two workshops, conduct one-on-one interviews with leadership and key staff, and perform market research. This initial discovery phase resulted in a keen understanding of their regional context, organizational history and future vision of the organization.
From there, the Formation team was able to develop a communication strategy that included internal and external talking points, develop a new brand, facilitate communication with stakeholders to determine the final selection, and assist in rolling out the brand to their constituents.