--- title: "Branding - Formation PR" canonicalUrl: "https://formationpr.com/makeanimpact/branding/" excerpt: "Fresh new brands. I want one! branding Beyond a simple logo, your brand embodies the emotion, energy and value your organization represents in the world. That’s a big deal, and we believe it deserves as much consideration as you put into your organization. Through our in-depth discovery process, market research and years of design experience, […]" datePublished: "2020-08-13T16:43:10+00:00" dateModified: "2025-09-04T17:39:38+00:00" --- Branding - Formation PR ** ## Fresh ## new brands. I want one! # branding** Beyond a simple logo, your brand embodies the emotion, energy and value your organization represents in the world. That’s a big deal, and we believe it deserves as much consideration as you put into your organization. Through our in-depth discovery process, market research and years of design experience, we’ll ensure your brand reflects the essence of your work. With a new or revitalized brand, your brand story will artfully combine facts with feelings and effectively convey who you are and what you bring to the table. ## brand **strategy:** Lacking a strategy to manage and sharpen your existing brand? Allow us to map a way back into the hearts and minds of your target audience. With strategies that are savvy, research-based and proven, we’ll position you to compete in your priority markets. ## rebranding: Sometimes change is good! If your brand has run its course, count on us to reboot and innovate. We start with a robust discovery process, roll right into design and brand development, work on your new messaging and talking points, and if you’re feeling really bold — update your communications plan. You’ll benefit from a smart, relevant, lasting product that connects you to clients and your community. ## **design** services: We love this part — creating stylish, relevant marketing collateral that’s consistent in branding and message. If you’re looking for a new angle, we’re mindful of how to artfully accomplish this in a way that dovetails with your brand. For swag that will yield a brag (or two), let us do the heavy lifting. Give us a call. Or, kick the tires first and [take a look at what we’ve done for other clients](https://formationpr.com/work/).