Who We Are

Formation PR + Brand is a PR firm and creative agency all wrapped up into one. We get both sides of the PR and creative equation which means our clients don’t have to. Our clients are incredible people and organizations who excel in the fields of healthcare, nonprofits and philanthropy, regional planning, higher education, law, advanced manufacturing, and other emerging industries.

Like our clients, the Formation team is dedicated to having a positive impact on the world around us. We do this by strategically partnering with our clients to generate a positive impact, while working to empower their teams to do this important work long after our contract or time together ends. Together, we are able to establish, and then unleash, their brand’s potential. It truly is the most amazing work, and we’re grateful to do it.


Erica Allison

PR & Brand Strategist, Founder
[email protected]

Derek Stipe

Creative Director 
[email protected]

Rachel Brylski Fischbach

Operations Manager
[email protected]

Annie Carlson

Senior Brand Strategist
[email protected]


Senior Strategist
[email protected]

Amy Holcombe

Communications Specialist
[email protected]

Christy Bridges

Account Manager
[email protected]

Lee Anna Haney

Marketing Coordinator
[email protected]

Lindsay Patton

Workflow Coordinator
[email protected]

Aubrae Wagner

Project Manager (Contract)
[email protected]

Do You Have
What it Takes?