Services that start with strategy.
We connect communications, PR, branding and marketing to the challenge at hand, so every tactic has a reason and every effort moves toward an outcome.
Strategy is our starting point, not a footnote that follows deliverables. Without it, the stakes are high — communications that create confusion, erode credibility, and weaken reputation. In moments that matter most, Formation PR & Brand helps you build trust, stand out, and inspire action.
Strategic communications
Formation understands that strategic communications can shape confidence in an organization and momentum behind its mission. Our deep sector fluency allows us to quickly lean into your organization so we start with context, not a learning curve. We learn what’s unique about your organization: its people, power, purpose and the dynamics that shape the work. Then, we identify the real problem beneath the one being described to build strategic communications designed to achieve something, not simply say something.
- Comparative market research
- Web content strategy
- Social media strategy
- Thought leadership strategy & content
- Story development and copywriting
- Annual reports
Branding and creative design
Your brand shapes how people understand who you are, what sets you apart and why your work matters. Formation starts with context, immersing ourselves in your organization, audiences and perceptions before bringing your purpose, character and direction into focus. Then we translate that clarity into positioning, messaging and design. The result is greater alignment across your organization, more consistent communications and a brand equipped for what comes next.
- Brand strategy and positioning
- Audience and stakeholder research
- Messaging
- Brand identity and asset development
- Creative direction and graphic design
Public relations
Managing relationships and shaping perception requires attention, judgment and momentum. Formation stays close to the conversations shaping your world, spots opportunities and acts with purpose. That sometimes means talking a client out of a press release, naming the real problem underneath the one being described, or even redirecting an entire approach because what’s being asked for won’t solve what actually matters.
- Public relations strategy and implementation
- Reputation management
- Crisis communications
- Media training and prep
- Press releases
- Media tracking and analysis
Marketing campaigns
As a partner who already understands your sector, Formation brings context and perspective to every marketing campaign. From increasing college enrollment to shifting perceptions for nonprofits and manufacturers, we start with the challenge at hand, then craft the messaging, creative and media to address it. Our approach is different because we understand how it all fits together. Strategy isn’t about knowing a playbook — our team focuses relentlessly on the work, challenges the easy answer and keeps strategy at the center, from ideation to execution.
- Marketing strategy
- Media planning and placement
- Campaign measurement and optimization
- Creative concept development
- Asset creation
Our Work
Strategy is only as good as its impact. See how we’ve put it to work.