Meet the Formation PR & Brand Team

Formation PR & Brand is a team of strategic communicators, creatives and thinkers who choose this work because the missions behind it matter. We bring deep expertise to organizations working across higher education, healthcare, philanthropy and nonprofits, and regional and economic development — sectors where you communicate can shape trust, momentum and what comes next.

Our team is authoritative in our craft and curious about the organizations and communities we serve. We listen with intention, ask insightful questions and look for the real challenge beneath the one being described. We start with the why before the what, bringing strategic thinking, creativity and thoughtful counsel to the work.

And we care. About our clients, about the people their work affects and about one another. Based in Western North Carolina and supporting clients across the Southeast, our combination of expertise, investment and genuine human connection is what makes Formation a trusted thought partner — and, we like to think, a pretty delightful team to work with.