Public Relations
Strategies
Formation PR & Brand is a strategic communications agency that leads with insight and strategy to determine which tactics will make the greatest impact. In the fast-paced world of PR where everyone is a journalist and news moves at the speed of a social post, tactics are only as good as the thinking behind them. AI-generated articles may land eyes on a page, but without trust, attention will fade and with it, your value.
Our team begins by asking why before deciding what comes next — which means we may talk you out of the press release and instead craft a well-articulated thought leadership strategy that bolsters your brand position and audience engagement. The Formation approach is steeped in a background that spans sectors, disciplines and communities, resulting in a deep understanding of how organizations actually work from the inside out — not just what they say they need, but what they actually need.
Reputation Management & Crisis Communications
Because we show up fluent and ready to work, our immersion begins with you — your organization, your audiences, and your vulnerabilities. We go deep — your internal dynamics, approval flows, the audiences you target, the communities impacted. We immerse ourselves completely before making a single recommendation — which means the work is relevant from the beginning and the impact lands quickly because we’re not starting from scratch.
Where can we help you stake a claim? Who are your allies and who are possible detractors? How are you represented across platforms and in an AI-search-led world? Formation’s dedicated crisis communications team is ready to move quickly and with clarity in order to ensure that you feel supported and prepared. This sort of experience is critical to managing reputation disruptions and unforeseen crises, and it’s why our clients and their colleagues only work with Formation.
Media Relations
When the moment calls for a messaging pivot for a mission-driven organization navigating their next chapter, Formation delivers clarity and movement. We embrace strategic depth over superficial tactics. Candor and confidence over generalities and uncertainty. Authentic storytelling over corporate speak and fabricated niceties.
Our sector fluency combined with our deep knowledge of you and your organization results in story arcs that align with the news outlets most apt to reach your audience. Whether it’s a phone call or a series of emails and outreach to land the story, our approach is measured, grounded and designed to shift perceptions or clarify your message.