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Whether you’re an established brand in need of a freshening up or a new brand just figuring out your digital voice, it is vitally important to secure and utilize a targeted social media strategy. The Formation digital team will evaluate your current method of social media management and content creation (or lack thereof), and find opportunities for alignment with overall brand strategy.
Our work starts with a comprehensive social media audit, with a laser focus on content and analytics. We also scrutinize how your competitors interface online, giving you an edge in capturing the audiences you seek. Finally, we work to streamline your efforts, recommending social posting platforms or tools that make posting easy and seamless.
If there’s a temporary vacancy on your social media bench, we’re here to help! Our digital team can step in to assist with management and implementation of your accounts, based on the development of a social media strategy. Ideally, we use your social media tools, but we can also help you set up a platform like Hootsuite to amp up your digital voice. Our services include the monitoring and management of your active accounts, as well as the creation and scheduling of posts and branded graphics that make your content shine. While our digital team provides these services on a monthly basis, our ultimate goal is to get you back into the driver’s seat. This is where the empower pillar of our mission comes to life. Once you’re ready, we’ll provide training, coaching and transitional oversight until your new digital team is fully on board.
