Mission multiplier: Strategic communications at work.

Strategy, creativity and partnership come together to change perceptions, strengthen organizations and create meaningful outcomes.

Formation PR & Brand’s work runs deeper than any single deliverable. Our work changes perceptions, understanding and outcomes — for both the organization and the communities they serve. 

When a foundation communicates clearly, more people benefit from the impact of the work. When a health system tells a story well, more people trust in the care it provides. When a college articulates its value, more students show up. Formation exists at that intersection — where strategic communications multiplies our clients’ impact. 

Case Studies

Moments that mattered, and what happened next.

Discover what brought our clients to Formation PR & Brand, what was at stake, how we approached the work, and what became possible because of it.

Golden LEAF

Learn how Formation PR & Brand helped Golden LEAF Foundation honor its rural economic development North Carolina mission through rebranding for a nonprofit foundation, messaging and website that increased engagement.
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Hola Carolina

Learn how Formation PR & Brand helped HOLA Carolina create a culturally-grounded brand identity that reflects and connects Western North Carolina’s Latino community.
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NADO

At Formation PR & Brand, we specialize in brand positioning for national associations and regional development organizations that fuel meaningful relationships.
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MANNA FoodBank

Formation PR & Brand is an agency that develops research-driven marketing campaigns designed to change perceptions. Discover how digital marketing can get results for you.
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UNC Health Pardee

See how Formation PR & Brand sustained media relations to help UNC Health Pardee strengthen visibility, trust and its regional profile across Western North Carolina and beyond.
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Henderson County Partnership for Economic Development

Formation PR & Brand helped Henderson County Partnership for Economic Development challenge outdated perceptions with a manufacturing workforce recruitment campaign in Western North Carolina.
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North Carolina Community College System

See how Formation PR & Brand used student-led video and digital marketing to build awareness of an inclusive North Carolina Community College System initiative.
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Blue Ridge Community College

Learn how Formation PR & Brand helped Blue Ridge Community College pivot its enrollment marketing campaign after Hurricane Helene and grow enrollment in Western North Carolina.
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The Duke Endowment

Creating a scalable communications strategy, Formation helped The Duke Endowment amplify its centennial with sustained media attention across the Carolinas.
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Impact Health

Learn how Formation PR & Brand helped Impact Health develop a trusted systems communications and an advocacy strategy across Western North Carolina.
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Dogwood Health Trust

See how Formation PR & Brand used research, brand strategy and identity design to help Dogwood Health Trust build trust and increase positive brand perception by 10%.
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Logo Portfolio

Brands that matter

Formation PR & Brand has developed and strengthened dozens of brands for clients across North Carolina and the Southeast — each one driven by the mission behind it. And each one a reflection of the intersection of people, purpose and power.

Is your brand keeping up with your organization?

If your organization has changed but the way you communicate has not, it may be time to get clear on what comes next.