We all know when it’s time for a change in others, but sometimes, let’s face it, we’re the last ones to see it in ourselves. We know when a brand has hung around too long, and we know how to go about changing it so that it can hang in there for the long haul. We start with a robust discovery process, roll right into design and brand development, work on your new messaging and talking points, and if you’re feeling really bold – work on your communications plan.