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How does a national association energize its brand and organize digital content to better serve its membership?

Promoting regional and economic development and quality of life strategies for regional development organizations across the country, NADO needed fresh branding to reflect the energy and forward-thinking work being done by the organization and its members. After surveying leadership and membership, Formation created refreshed branding, including crafting a brand story, new logo, and brand style guide as well as a new website with an engaging and easy-to-navigate Resource Center highlighting NADO research and reports used by members. We’re proud to be a partner to NADO since 2014 assisting with conference program development, strategy and brand assets. NADO routinely calls on CEO Erica Allison to speak at their national training conference each year