How does a traditional organization like a library tell their non-traditional story in a unique way?

The Transylvania County Library offers an array of unique programs, from yoga to ukulele, and serves as a community hub. Its physical space is modern and inviting, and its staff fun and engaging. The library’s branding needed to reflect this. Formation invited patrons and stakeholders to join in market research to craft a new brand narrative that tells the story of the library. From there, we developed a new logo and brand style guide, a dynamic website that highlights library resources and events, and collateral pieces that support the new branding, including rack cards, t-shirts, stickers, and more.