How does a community college increase brand awareness and enrollment?

A two-year, post-secondary institution, Blue Ridge Community College has worked with Formation PR + Brand since 2016. Beginning with an initial brand narrative and messaging shift through targeted enrollment campaigns, before embarking up on a comprehensive rebrand in 2018. Our work has evolved into ongoing partnership and collaboration, with the Formation team remaining squarely focused on increasing brand awareness and enrollment. Strategic multi-channel ad campaigns, a compelling brand story, a new brand logo and informative annual reports are effective tools that tell the Blue Ridge story to their audiences.