Trainings & Workshops


Erica Allison is a skilled facilitator and workshop leader. True to our mission, she seeks to empower others by conveying knowledge and skills that will serve them well in their work and goals. Below are examples of the types of workshops and trainings that Erica and members of the Formation team have led over the past 15 years. If you don’t see something that fits, we are happy to customize a training or experience to suit your needs – just ask.

Brand ambassadors embody the essence of your company’s identity. Their values align with your company values, their goals match the principles of your company mission, and they are excited about everything that you want your customers andclients to be excited about. Our workshop series builds on your existing brand to provide a combination of facilitated discussions and hands-on skills sessions to increase brand understanding and awareness.

A workshop or learning lab geared towards communication managers within councils of governments, nonprofits or small to medium size businesses. Ideally suited for clients where PR has to be managed internally.

Webinar or in-person workshop option for nonprofits and public-facing organizations tasked with managing social media. Participants typically have other primary roles and have had to take on this new marketing tool.

A webinar or in-person option to introduce the topic of crisis communications and PR strategy to nonprofits and public-facing organizations.

This two-part series is directed at councils of governments and regional planning organizations who must embrace effective branding and PR in order to remain relevant and provide value within their regions.

This workshop offering is for regional planning and development commissions and includes a series of communication sessions that build upon one another.

The sessions will work in concert to provide participants in marketing and communication roles with the tools they need to more effectively communicate their work and reach their audiences. The sessions will also highlight the role that community outreach can and should play in communications, and will provide actionable tools and templates that participants can use beyond the training.