Annie’s dedication and expertise in strategic brand development and marketing and communications yields strong returns for Formation clients. With an approach grounded in intentional listening and rigorous research, Annie thoughtfully positions brands to drive awareness and increase market share. She draws from over a decade of industry experience, including management of PR, organizational communication, event promotion, print collateral and digital marketing. As chief marketing and communications officer at Montreat College, Annie ensured brand consistency across all marketing initiatives and enrollment efforts. She also served as Executive Director of Advancement, overseeing annual giving, major gifts, alumni relations, and fundraising events. Driven, optimistic and relational, Annie is passionate about advancing the work of clients who make a difference in the lives of others.