Erica founded the agency in 2007 with a goal of strategically connecting clients to their audiences – through the power of storytelling. Since then, her relentless focus on creating a client-focused, mission driven business has served to make Formation PR + Brand a trusted partner to foundations, nonprofits, community colleges, and regional development organizations throughout the country.

Direct and strategic in all that she does, Erica embodies a keen understanding of what it takes to communicate effectively and with intention. She is a sought after partner to her clients, particularly as it relates to strategic communications, PR and crisis management and brand development. Erica is a frequent presenter and workshop facilitator on the topics of crisis communication, PR and branding. She holds both a BA and an MA in political science, from the University of North Carolina at Chapel Hill and Appalachian State University, respectively. When she’s not leading her team of creatives and strategic thinkers, Erica can be found in her backyard bird oasis, hiking on a trail, cooking up something new in her kitchen, listening to live music, or spending time with the people she loves.